Grow Your Business Using Stakeholder Strategic Partnerships
August 2010 by Brian Tracy www.briantracy.com
how to shut out your competition
BIR Solutions Note: I love the simplicity of this article. It says it all about how you can really shut out your competition. I would extend the logic expressed in this article to other stakeholder groups in your business – suppliers, financiers, employees, shareholders (and their partners!). If you don’t practice this, you should!
When you deal with a business person, you can be sure of one thing: that person thinks about his business day and night. It is very close to him. It is dear to his heart. And if you come in and talk to him and ask him questions about his business, looking for ways to help him run his business better, the customer is going to warm up to you and want to be associated with you and your company.
Differentiate Yourself from Your Competitors
Practice the Reciprocity Principle
There is a principle of reciprocity in business that is very powerful. It is simply this: If you do something nice for someone else, they will feel obligated to do something nice for you. You should be looking for opportunities to go the extra mile, to do more than you are p aid for, to put in more than you take out. By extending your self, you improve your positioning in the customer’s mind and increasingly differentiate your self and your company from your competitors who are after the same business. If you do this long enough and strong enough, you will eventually develop the partnership to the point where your competitors don’t have a chance against you.