Do you want to help someone? Shut up and listen says Ernesto Sirolli (TED) *ABI 1310
From TED www.ted.com/talks Speaker: Ernesto Sirolli
In talking about the West’s failed foreign aid programs, Ernesto identifies the key issue in any business situation: you first need to listen to the customer and find out what they need, not what you think they want.
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Now back to Ernesto….
lessons from failed foreign aid programs
As humourous as Ernesto is, he also made me cringe as I realised the wasted resources we have poured into ‘solutions’ which were never solutions for the countries and people we were trying to help (think also of our own Aborigines in this context too).
As Ernesto points out, it is not a matter of not helping others but of helping others ‘the right way’.
How do you help others? Listen before taking action. Applying this to your business: listen to your customers; listen to your staff; listen to those who are not your customers and listen to those who are not your staff. Find out what you don’t know and incorporate some new or fresh ideas into the mix.
Some observations and comments from my take on this fascinating insight (also note the example towards the end of the video of work he did in WA and the State Government’s incredulity as to the success achieved):